Some people say that everything is politics and that includes getting speakers for your event. When organizing a conference, the speakers you choose could make or break the event. The Featured Keynote Speakers at this Year’s Conference were selected specialty to cover topics that are of interest and that will be beneficial to attendees. The speakers are also industry experts with lots of experience on their topics. There are many advantages to having a good keynote speaker at your conference and there are many ways you can leverage these advantages to make your conference even more special.
Depending on the keynote speakers you have at your conference, you can garner more sponsorships and advertisers. The speakers’ reputation could add a lot of value to your sponsorship offerings and advertising spaces. More companies will be willing to partner with you and buy advertising if they see that your keynote speaker is one that would bring a huge crowd.
Also, if your keynote speaker is renowned and well respected in the industry, these companies could benefit just by being associated with your conference. Make sure to include who your speakers are in the sponsorship packages and get the information out there as soon as possible.
Speaking of getting the information out there, you can leverage your keynote speakers to help promote your conference, seminar, or event. If your keynote speaker is one that is popular and has a large following, just one word from them to their fans about your event will create a lot of buzz. Considering this is the age of social media, you could ask them to mention on their social media pages that they will be speaking at your event.
You could also ask for a short video shoutout to post on your own social media pages or the conference website and social media pages. This will create engagement and hype before your event. It is important to note, that you should discuss this with any potential speaker before an event.
Find out if they will be willing to promote the event on their own platforms. If you are paying the speaker to come to your conference, you can include it in the contract so they understand the deliverables and everyone knows the part they need to play.
Engage Your Community
As you promote your conference you should engage your community and potential attendees to get them excited about the conference. Ways you can do this is by posting content on your conference website and social media pages. You can post videos made by the speakers ( as discussed in the prior point) and you can ask the conference goes to post questions they want to be answered during the conference.
Make sure you are clear on what they should expect and you can have a conversation with your keynote speakers about this. There should be a clear agenda and topic or topics of conversation. Do not leave it to chance because a lot can be lost in translation, state it in writing clearly what you expect from your speaker and what audience member should expect. You could also share your speakers’ previous works on your conference social media pages. These include blog posts, past interview, publications or past talks. This will give the potential attendees an idea of what to expect.
There are also a variety of ways that you can engage on social media. You could have facebook live where you or the speaker answers some questions about the event. Twitter chats are also another way to engage your audience using social media. Even if your chats are just once a month, you can attract a following and switch to weekly chats with speakers and facilitators for the purpose of event marketing.
After the conference, many speakers have followed up materials that they share with their audience. You should ask for this when planning the event- do not just assume that they will prepare one. You can ask them to share their presentation slides with their audience after the talk and also share some other resources. If they have written books, they can bring them and do a book signing after the event.
It also helps if you have a follow-up Q&A session after the event so audience member can have questions about the talk and have some personal engagement with the speaker. You could also share your event hashtags and have people post on social media after the event using the hashtag. That way the attendees can engage with each other
A lot of keynote speakers might be too busy to create their own marketing content for your event so you can simply ask them to share the marketing content that you create. As you release information about the event on social media, through email, and via other channels, ask your speakers to share it. The opportunities for engagement are endless. Speakers can re-tweet content, like and comment on LinkedIn , Facebook, Instagram, and Snapchat status updates. This ensures that your content will be distributed to a wider audience thus giving you a wider reach.